TransPromo in a Nutshell

The term “TransPromo” is derived from the combination of transactional documents like invoices and statements (the “trans”) and promotional messaging (the “promo”). The process involves taking a company’s transactional document and the data used to create that document and design a more effective, informative and personalized version of the document. The TransPromo document will contain messaging that is based on analyzed data to personalize the messaging so that it is relevant and timely to the recipient.